Blur Cover PC.jpg
Developer(s) Bizarre Creations


Release date

US May 25, 2010
EU May 28, 2010

Genre(s) Racing
Game modes Single player, multiplayer
Platform(s) PC, Xbox 360, Play Station 3
Rating ESRB (US) E10+

Blur is an upcoming arcade racing video game developed by Bizarre Creations and published by Activision. It features a racing style that incorporates real world cars and locales with arcade style handling and vehicular combat. The multiplayer beta for the game started on March 8th and was publicly available on the Xbox Live Marketplace on April 6th.


Blur follows a career mode where the story plays out through email messages sent through numerous fictional social networks, many of which reference more famous online services such as 'Inner Tube' (parody of YouTube. Here, the player will encounter numerous characters and many licensed cars that all have full damage modelling, a shield bar which can be used at any time by the player to protect the player's car from other weapons, and separate traits such as Acceleration, Speed, Drift, Grip and Stability. Some special car models have been designed by Bizarre Creations themselves. There are also some heavily altered versions of familiar urban environments, such as the Los Angeles river halfpipe and several parts of London. These areas were altered to make the races more enjoyable instead of the developers having to strictly abide by each twist and turn. Depending on the character(s) the player races against or tags along with in team races, they will have their own racing styles, power-up set ups, match types, locales, cars and will be apart of certain fictional servers. As the player races well, performs stunts and uses power-ups in certain ways during races, the player will gain 'fan points', Blur's equivalent to Project Gotham Racing's Kudos system and experience points (XP). These points help the player progress through the career, purchase more cars and parts and earn more fans for the user base. During the career, challenges will take place midrace when the player drives through a fan icon. Completing these short challenges (e.g. find a secret nitro power-up) will reward the player with a fan points boost.


The game can be played with up to 4 players via splitscreen and the game can be taken online with a maximum of 20. However, users cannot play online with splitscreen at the same time. Once online the player will encounter what Bizarre Creations have dubbed "Racebook" (a racing version of Facebook). Here, the user can create an account and join any of the fictional servers in the career. Each mode can be altered how the player sees fit (number of laps, assists, no. of power-ups, team races etc.) and can share these options with friends they make over the service. These races can be played in teams and the matches can be altered to support certain power-ups, cars, tracks and other variables. You can also set up a match type called "World Tour" which is essentially a quick play option for players who want to jump into a match with no hassle. Here, every player is given a random car and thrown into a random series of courses with a standard ruleset. Other multiplayer modes can be unlocked when multiple user's fan points culminate into a certain total.


The beta for Blur began on March 8th, and beta codes were given out from websites such as GameSpot. The beta allowed you to test out six tracks, four game modes, fourteen fully licensed vehicles, and over thirty challenges. It also included Blur's Leveling Up system, which unlocks various items until Level 10 is reached (Rank cap went up to 15 on March 25). The beta also allowed players to connect to Twitter to post updates via the game. Because of such high demand and the Multiplayer Beta spots being filled so quickly Blur was made into a public beta which started on April 6th and ended May 10th. It was available to anyone, via the Xbox Live Marketplace.

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